Around 20% of all new businesses fail within the first two years of being open, and that statistic only goes up after five or ten years of operation. With so much market competition, why wouldn’t you want to embrace another advantage that helps smooth operations and appeals to your target market?
The majority of consumers are increasingly conscious of their ecological footprint. They are willing and waiting to spend money on businesses aligning with those values. To put it simply – if you want to bring in more business, embrace the cause of eco-friendly household cleaners and sustainable practices that give a welcome nod to Mother Earth while you market the heck out of your latest MVP in the market.
Building a Competitive Advantage
Consumers are way more educated than ever about the products they use and the brands they embrace. This is because we all have a supercomputer in our pocket that provides all the research we could ever want. It takes next to no effort to fact-check what ingredients are in the traditional cleaners used when we were all younger.
This resurgence in environmental awareness has led many businesses like cleaning companies, daycares, and other establishments with high foot traffic to reconfirm a commitment to green practices. More than 76% of Americans expect companies to take action against climate change, and swapping out your industrial cleaners for a far more sustainable option is that competitive edge you want to gain their attention. It takes little effort for a scalable reward.
The Economic Benefits of Eco-Friendly Cleaning Products
Placing an initial investment in products like our Fair Starter Kit provides your business with long-term savings. Our products are based on concentrate, meaning they last longer and translate to fewer expenditures over time.
Add on top of that the decrease in health incidents among your clients and team members. We use hypoallergenic ingredients that lower the chances of allergic reactions or chemical burns – meaning fewer liabilities or insurance claims, letting you focus on what matters most: building your business.
Finally, the adoption of multi-purpose, eco-friendly household cleaners drastically reduce the plethora of products inside your cleaning staff’s carts. That kind of simplicity streamlines operations, making way for smoother training sessions for staff as well as quicker cleaning routines. The less time you have to spend swapping between materials, the more time you dedicate to other critical business operations.
Building Trust with Green Solutions
Your reputation matters. It is a marketable asset that transforms cold leads into loyal brand ambassadors. Companies that champion non-toxic, biodegradable, and Made in the USA products will find their brands resonating more with target consumers.
Demonstrating your commitment to health and a more fantastic environment fosters absolute trust that translates into positive online reviews, testimonials, and user-generated content you can share on social media. All these improve your overall public image and lead to more significant sales potential.
All businesses, from the retail stores we love on a holiday weekend to the gyms we visit to stay in shape, rely on cleaning products. Providing a hypoallergenic and low VOC solution offers consumers a far more enticing proposition.
How to Make the Transition to Fair
- Audit: Evaluate your current cleaning needs as well as what you are currently using to see if there are any harmful chemicals or VOCs in your area.
- Research: Don’t just take our word for it; do the research and learn how beneficial green, biological cleaning products can be.
- Train: Educate your team about Fair products and their benefits when properly used around your small business, office, or public-facing organization.
- Promote: Make your commitment to sustainability public. You get the benefit of a more eco-friendly business, and we get another fantastic client.
- Get Feedback: Encourage your staff and clients to offer insight into how our products are working out. We love hearing from our clients so we can stay at the cutting edge of green cleaning solutions.
Conclusion
When you’re an SME trying to make it in today’s ever-changing, fast-paced marketplace, you want every advantage you can get. Start small and invest in one of our Fair Start Kits today and experience the health, financial, and peace of mind benefits from our incredible cleaning solutions.