The Story Behind Fair

Whenever we went to a supermarket, it was way too easy to get overwhelmed by the number of cleaning choices or the harsh reality that most would harm our ecosystem. The U.S. household cleaner industry, worth a staggering quarter of a trillion dollars, was leaving a devastating environmental footprint behind.

 At the heart of most cleaning solutions lie chemicals like nitrogen and ammonia, deemed by the U.S. Environmental Protection Agency as harmful to our health and planet. This knowledge ignited our passion, and Fair was born: an innovative, biological formula that champions powerful cleaning minus the detrimental effects.

Why Choose Fair?

• Health Over Harm: With Fair, say goodbye to hazardous substances such as Trichloroethylene. We believe a clean home shouldn't compromise your well-being or the Earth's vitality.
• Tackling the Plastic Pandemic: The alarming 85 million metric tons of plastic consumed in the U.S. sees significant contributions from cleaning product packaging. Fair's concentrate is our battle strategy against this menace, slashing plastic usage by a groundbreaking 90% compared to traditional alternatives.
• Proudly American: At Fair, we wear our roots with pride. Every product you receive is patented and meticulously crafted in the U.S. By choosing Fair, you champion superior cleaning and uplift an American small business.

With every bottle and every clean, we inch closer to a more sustainable, healthier future. We invite you to be part of this journey. Let's redefine cleaning, one sparkling home at a time.

 Warmly, Rishabh and Jesper